How To Make A Writing Portfolio 101

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Alright, so. You’re fresh out of college, armed with a degree and big dreams, but now you’re staring at job applications asking for a writing portfolio.

???

I feel you. Don’t panic. This is your time to prove that you know your stuff (kinda), and even as a new grad, you’ve got more to show than you think.

Whether you’re applying for marketing gigs, content creation roles, or even technical writing positions, your portfolio will be your first impression. Let’s talk about putting your best foot forward, eh?

Understand Your Purpose

You should always pick writing samples to match your audience. What kind of jobs are you applying for? Let me give some examples:

  • Marketing: Include creative pieces like blog posts, social media copy, or any class projects that show you can write for an audience. 
  • Journalism: Articles, essays, or even campus newspaper/magazine clips.

You get the idea. You want your portfolio to reflect the type of writing you’d be doing in this role.

Quality > Quantity

It’s time to dig for the gold. You don’t need a billion samples – pick 3 to 5 solid pieces that show your abilities.

Start with your strongest sample, something that’ll hook your audience right away. After that, hit ‘em with a little variety to show off your range. 

  • Example portfolio: A research paper for structure, a blog post for creativity, and a short essay to round it out.

Organize for Impact

Alright, let’s get this bad boy ready for the showroom!

  1. Start off with a bio. Include your name, educational background, and career goals. This only needs to be a couple of sentences. Maybe a short paragraph, at the longest. 
  2. If it makes sense, toss in links to your LinkedIn profile or any professional social media where you’re active. Translation: don’t link your TikTok unless it’s, like, actually relevant, mkay?
  3. For each piece, add a quick blurb: what it is, why you wrote it, and the skills it shows off. For example: “Blog post created during my internship, focusing on SEO and audience engagement.”

Context is king, people. We want to make it easy for the reader to understand your background and skills. There should be no guessing or assuming involved.

Burn the PDFs!

No one wants to deal with PDFs attached to emails in 2024. A digital portfolio is the way to go. It’s easy to share, looks professional, and lets you showcase your work in style.

  • Platforms like Google Drive (yes, plain and simple), Wix, or Clippings.me are free and easy. However, make sure whatever you throw together is mobile-friendly. Some recruiters are scrollers, I don’t judge.
  • Keep the design clean. Your work should do the talking, not a ton of flashy graphics. A navigation bar or labels for your samples? That’s chef’s kiss material.

Pro0freadd Please

Nothing kills the vibe faster than a typo in your portfolio. Before you hit “share,” proofread everything. Twice. Then get a friend—or Grammarly—to double-check for you. 

Then check it again.

Employers are hiring you for your attention to detail, so don’t give them a reason to doubt it.

Oh, and once your portfolio is live, don’t set it and forget it. Update it regularly with new work as you gain experience. This should be a living document.

Final Thoughts

That was pretty painless, right? You don’t need years of experience to stand out. Even as a new grad, you’ve got plenty to showcase. Take a deep breath, start pulling your best pieces together, and get ready to show the world (and recruiters) what you’ve got.

P.S. Feeling a bit lost in life? Not quite sure what to do next? Subscribe and get graduate interviews, personal reflections, and career advice delivered straight to your inbox!

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Grace leads research and editorial at GradSimple. A University of British Columbia History graduate, she built her own non-traditional path into tech with no internships and no network to lean on, eventually landing at Greenhouse, the leading recruiting software platform used by thousands of organizations worldwide. That firsthand experience of figuring it out without a safety net, combined with her day-to-day visibility into how hiring decisions are made at scale, is what she brings to GradSimple every week.

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